As Taylor Swift closes her career-spanning, record-breaking Eras tour, “The only thing that’s left is the manuscript.” The Eras Tour Book has reportedly sold 814,000 copies in its first two days, according to Circana BookScan.
Swift’s 256-page coffee table book was released exclusively via Target for $40, bypassing traditional publishing houses. The Wall Street Journal previously reported that the retailer ordered two million copies of the book.
As Variety notes, the record marks the second-highest number of books sold in a single week since BookScan began tracking in 2001. And according to The Associated Press, the only bigger nonfiction launch was A Promised Land, the first volume of President Obama’s memoirs — but that was across its first week of sales, available through all major outlets, while Swift’s sales were recorded over just two days to a single retailer. Odds are high the numbers will keep rising.
The Eras book is selling despite the several mistakes that fans have pointed out in its copy, with many citing blurry photos (it features more than 500 images), missing pages, and grammatical errors in its pages. “I am seriously questioning if this book was even edited,” one fan wrote on TikTok.
Just this week, Spotify announced that Swift is the most-streamed artist globally for a second year in a row, with albums The Tortured Poets Department: The Anthology, 2023’s 1989 (Taylor’s Version), and 2019’s Lover all ranking in the Top Ten. The same goes for Apple Music, with Swift hailed as the most-streamed artist and TTPD as the top album. Check out where it landed on Rolling Stone’s lists of Best Albums and Songs of 2024.
Meanwhile, Swift will close out the massive tour in Vancouver next week. “The emotions have gotten pretty heightened for me and the rest of the team because it’s gotten extremely real for us,” she told the crowd at a recent show in Toronto. “Our next city will be the last one of the Eras Tour, and the closing of the most extraordinary chapter of my life so far.”
